CURRICULUM VITAE

 EDUCATION

University of Maryland, College Park
Ph.D., Kinesiology
Specialization: Sport Marketing and Media
Dissertation: Investigating the role of personality in (sport) consumer behavior
Advisor: Dr. Stephen R. McDaniel

Indiana State University
M.S., Physical Education
Specialization: Sport Management
Research project: A comparison of profiles of NCAA Division I and III head women’s volleyball coaches

The George Washington University
B.A., International Affairs
Emphasis: International Communication

SCHOLARSHIP

Statement of Research Interests
My research interests lie in the area of sport consumer behavior. I examine social psychological factors related to sport marketing and media phenomena (e.g., promotions, advertising, and sponsorship) by drawing upon theories and constructs from disciplines such as psychology, marketing and communication (mass media).

Refereed Journal Publications

Kwak, D.H., Lim, C.H., Lee, W.Y., Mahan III, J.E. & (in press). How confident are you to win your fantasy league: Exploring the antecedents and consequences of winning expectancy. Journal of Sport Management, 24.
McDaniel, S.R. & Mahan III, J.E. (2008). An examination of the Impulsive Sensation Seeking Scale as a valid and reliable alternative to the SSS‐V in optimum stimulation level research. Personality and Individual Differences, 44, 1528‐1538.
McDaniel, S.R., Lim, C. & Mahan III, J.E. (2007). The role of gender and personality traits in response to ads using violent images to promote consumption of sports entertainment. Journal of Business Research, 60, 606‐612.

Book Chapter

Mahan III, J. E. & McDaniel, S. R. (2006). The New Online Arena: Sport, Marketing, and Media Converge in Cyberspace. In A.A. Raney & J. Bryant (Eds.), Handbook of sports and media (pp. 409‐431). Lawrence Erlbaum Associates Publishers.
Non‐refereed Publication
Mahan III, J.E. & Sawyer, T.H. (1998). Profiles of NCAA Division I and III head women’s
volleyball coaches. Coaching Volleyball, Dec/Jan, 12‐14.

Manuscripts under review

McDaniel, S.R., Kwak, D. & Mahan III, J.E. (Second review). Exploring the relationship between fantasy proneness and optimum stimulation level. Personality and Individual Differences.
Mahan III, J.E. & McDaniel, S.R. (Under review). Investigating the structure of imagery processing: A hierarchical personality approach. Personality and Individual Differences.

Research in Progress

Mahan III, J.E. An examination of the role of imagery in processing of and response to print advertisements containing promotional games. (Manuscript preparation)
Arria, A., Caldeira, K., McDaniel, S.R. & Mahan III, J.E. Examining relationships among personality indicators of substance use involvement (Data analysis in progress)
Mahan III, J.E. Exploring the structure of a model of promotional games participation. (Data collection complete)
McDaniel, S.R. & Mahan III, J.E. Considering the hierarchical framework of information processing style (Data collection complete)

Presentations

Mahan III, J.E. (2009). An investigation of the factors influencing consumer response to sport marketing advertisements. To be presented at the 7th Sport Marketing Association Conference, Cleveland, Ohio.
Mahan III, J.E. (2009). An exploration into the elements of consumer processing of sport‐related advertising imagery. Presented at the North American Society for Sport Management Conference, Columbia, South Carolina.
Mahan III, J.E. & McDaniel, S.R. (2008). Investigating the structure of consumer imagery processing: A hierarchical personality approach. Presented at Association for Education in Journalism and Mass Communication, Chicago, Illinois.
Kwak, D., Lee, W., Mahan III, J.E. & Lim, C. (2008). How confident are you to win your fantasy league: Exploring the antecedents and outcomes of winning expectancy. Presented at the North American Society for Sport Management Conference, Toronto, Ontario.
Mahan III, J.E. and McDaniel, S.R. (2005). An initial investigation into the match between personality and promotional game type. Presented at 3rd Sport Marketing Association Conference, Tempe, Arizona.
Lim, C., McDaniel, S.R. & Mahan III, J.E. (2005). The role of personality in response to ads using violent images to promote consumption of sports entertainment. Presented at Consumer Personality Research Conference, Dubrovnik, Croatia.
Mahan III, J.E. & McDaniel, S.R. (2005). Exploring the relationship between personality and participation in promotional games. Presented at Consumer Personality Research Conference, Dubrovnik, Croatia.
Mahan III, J.E. & McDaniel, S.R. (2005). An examination of the Impulsive Sensation Seeking Scale as a valid and reliable alternative to the SSS‐V in optimum stimulation level research. Presented at Society for Consumer Psychology Winter Conference, Tampa, Florida.
Mahan III, J.E. (2004). A comparison of the validity and reliability of sensation seeking measures: The ImpSS, CSI and SSS Form V. Presented at University of Maryland Graduate Research Interaction Day, College Park, Maryland.

TEACHING EXPERIENCE

Temple University
School of Tourism & Hospitality Management
Assistant Professor
Tenure‐track position in the Sport & Recreation Management program. Primary teaching responsibilities include Graduate and Undergraduate courses in Sport Marketing. Member of the Sport Industry Research Center (SIRC).

University of Maryland, College Park
Department of Kinesiology
Research Assistant Professor & Graduate Program Coordinator
July 2008—June 2009
Full‐time, non‐tenure track position included teaching and administrative responsibilities. Primary duties were comprised of instruction of department’s capstone undergraduate research seminar (KNES497), and other courses including an upper‐level Sport Management course (KNES355) and Introduction to Kinesiology (KNES200). Blackboard on‐line course management system is used for all courses. Administrative responsibilities, as Graduate Program Coordinator, consisted of advising for perspective students, coordination of registration for current students and serving as liaison between Department and the University’s Graduate School.
Achieved Graduate Faculty status in January 2009; taught graduate Sport and Mass Media (KNES 636) course in Spring 2009 semester as part of University’s Sport Management Graduate Certificate program.

University of Maryland, College Park
Department of Kinesiology
Lecturer
July 2006—May 2008
Full‐time, non‐tenure track position included teaching and administrative responsibilities. Primary duties include instruction of upper‐level Undergraduate courses and serving as advisor for 700+ Undergraduate Kinesiology majors.

University of Maryland, College Park
Department of Kinesiology
Graduate Teaching Assistant
August 2002—June 2006
Responsible for teaching a variety of undergraduate physical activity courses in Department. Duties included class preparation, test development and lecture/demonstration of skills. Assisted with instruction of department’s capstone research seminar for undergraduate majors in Fall 2004 and Spring 2005. Also served as Teaching Assistant for other undergraduate lecture courses (Introduction to Kinesiology; Sport Management; Sport Marketing and Media) including grading, test development, guest lecturing and on‐line course management (WebCT/Blackboard) responsibilities.

Mount Saint Mary’s University
Department of Business, Accounting and Economics
Adjunct Instructor
January 2001—May 2003
Served as Adjunct Instructor at the institution for three consecutive Spring semesters.
Course taught: Sports Marketing (BUS 333)

Robert Morris University (IL)
Division of Business Administration
Instructor
July 1996—June 1998
Responsibilities included development of curriculum for Sport Management concentration of the Bachelor of Business Administration degree program during the 1997‐1998 Academic year.
Courses taught: Sport Administration and Leadership (MGT 330)
Marketing in the Sport Environment (MKT 330)
Management & Design of Sport Facilities (MGT 332)
Principles of Management (MGT 280)
Principles of Marketing (MKT 270)

Indiana State University
Department of Recreation and Sport Management
Visiting Lecturer
Summer 1997
Courses taught Legal Aspects of Sport (PE435)
Principles & Problems in Sport Management (PE621)

ADDITIONAL ACADEMIC EXPERIENCE

University of Maryland, College Park
Department of Kinesiology
Undergraduate Advisor
March 2004—June 2008
Responsible for academic and career planning as well as general advising for Department’s undergraduate majors, which grew to 800+ by 2007‐08 Academic year. Until 2005‐06 Academic year, position was Graduate Assistantship. Through 2005‐06 Academic year, primary responsibility was mandatory advising of student‐athlete Kinesiology majors (approx. 65), which included scheduling, academic planning and annual certification of NCAA eligibility.

RESEARCH GRANT

Iso‐Ahola, S., [PI], Goldstein, J., & Mahan III, J.E. (2006). Evaluating the effectiveness of the NFL’s Junior Player Development Program. National Football League. Funded $250,000.

THESIS/DISSERTATION COMMITTEE

Committee Member, Doctoral Dissertation. Jaime DeLuca (in progress). University of Maryland, College Park

PROFESSIONAL AFFILIATIONS

Association for Education in Journalism & Mass Communication (AEJMC)
North American Society for Sport Management (NASSM)
Society for Consumer Psychology (SCP)
Sport Marketing Association (SMA)

SCHOOL/DEPARTMENT SERVICE

Temple University
2009‐Present Student Recruitment Committee, School of Tourism & Hospitality Management
2009‐Present Computer and Information Technology Committee, School of Tourism & Hospitality Management
University of Maryland, College Park
2008‐Present Graduate Committee (Coordinator), Department of Kinesiology
2008‐Present Sport Commerce & Culture Minor Committee, Department of Kinesiology
2008‐Present Graduate Public Health Programs Committee, School of Public Health
2006‐2007 Graduate Student Advisory Committee, Department of Kinesiology
2005‐2006 Graduate Appeals Committee, Department of Kinesiology
2004‐2008 Undergraduate Advising Committee, Department of Kinesiology
2004 Kinesiology Chair 5‐Year Review Committee, School of Public Health

PROFESSIONAL SERVICE

2008 Individual Paper Reviewer, Society of Consumer Psychology
2009 Conference


RELEVANT PROFESSIONAL EXPERIENCE Years

Institution

Position(s) Held

2000‐2002
1998‐2000
1998‐2002

Hood College
Hood College
Hood College

Director of Athletics
Asst. Director of Athletics
Head Volleyball Coach

2001‐2002

Atlantic Women’s Colleges Conference (AWCC)

Commissioner

1996‐1998

Robert Morris College (IL)

Head Volleyball Coach

1995‐1996

George Washington Univ.

Operations Coordinator
(Dept. of Athletics)

1993‐1995

Indiana State University

Assistant Volleyball Coach