• Broadcast Advertising Basics
    - Dayparts

  • Ad Agencies
    - Account Service
    - Creative Department
    - Media Department
    - Traffic Dept
    - Research Dept
    - Direct Marketing
    - Public Relations
    - Recruitment Dept
    - Yellow Page Dept
    - Sales Promotion
    - Interactive Dept
    - Guerilla Marketing

  • Getting Clients
    - Request for Proposal
    - Speculative Presentation
    - Commission system
    - Trade Deal
    - Public Service Announcement

  • Popular Terms
    - Advertising to Sales Ratio
    - Reps
    - Rating
    - Share
    - Psychographics
    - Demographics
    - Reach
    - Frequency
    - Cost per Thousand
    - Total Audience Plan
    - Frequency Discount
    - Bulk Rate
    - Short Rate
    - Fixed Position
    - Piggyback
    - Roadblock
    - Flighting
    - Hiatus
    - Pulsing
    - Affidavit of Performance
    - Air check
    - Avails
    - Cooperative Advertising
    - Cumulative Audience
    - Dayparts
    - Competitive Separation
    - Saturation
    - Strip
    - Target Audience
    - Log
    - Combination Rate
    - ID
    - Rate Protection
    - Impressions
    - Public Domain
    - Participation
    - Preempt
    - Make Good
    - Adjency
    - Average Quarter Hour

  • Production
    - demonstration
    - testimonial
    - presenter
    - slice of life
    - lifestyle advertising
    - animation
    - scale
    - session fee
    - usage fee
    - residual
    - holding fee
    - music

  • Resources
    - Arbitron
    - Nielson
    - Rate Card
    - Standard Rate and Data Service
    - Maximiser
    - Scarborough
    - PRIZM
    - Simmons
    - Media Market Guide
    - Nielson County Coverage
    - Strata

  • My Thoughts