I believe that Broadcast Advertising is an important aspect of both media and advertising as a whole. Because of the popularity of media in today's world, much of it has been devoted to the advertising industry. Using the media to reach target audiences is a smart way to gain popularity for a product or to simply show the benefits of a product or service to those who might need it. Commercials, in addition to being informative, can also provide humour or convey other emotions. The amount of emotion that can be portrayed in a television show or full length feature film can often be shown in a simple 30 second commercial. As far as careers, I would strongly consider producing advertisements, especially for the internet or other interactive media content. I am glad I had the opportunity to learn about the various aspects of broadcast advertising and how it is created, managed, and produced.