Prof. Terence A. Oliva

Department of Marketing Temple University
327 Speakman Hall
1810 N.13th Street
Philadelphia, PA 19122-6083
Phone: 215-204-8150
Fax: 215-204-6237
 
 
 
 
 
 
 
 
 
 
 
 
 




 
 
 
 
 
 
 
 
 
 
 
 
 
Introduction

Terry Oliva is a professor of Marketing. Currently his teaching focuses on Marketing Strategy, Consumer/Buyer Behavior, Principles of Marketing, and the Ph.D Seminar in Theory. However, he has taught Marketing Research, Consumer Behavior, & New Product Management. He is a winner of the Temple University’s Lindback Foundation Teaching Award, the Fox School of Business Andrisani-Frank Undergraduate teaching award, the Fox School of Business Leadership in Teaching Innovation Award, and the Department of Marketing senior-faculty teaching award. Additionally, he has won the Musser Award for Leadership in Research and is a Fellow of SBM's Research Roundtable. Terry has had full time visiting positions at Columbia University's Graduate School of Business and The University of Pennsylvania's Wharton School, and has been regular faculty member at both Rutgers University's Graduate School of Management and Louisiana State University's College of Business. While Terry has eclectic research interests, the majority of his recent work has dealt with the application of catastrophe theory to marketing and organizational issues. He was one of the original developers of the GEMCAT catastrophe estimation approach and has worked with Dr. Rense Lange on the improvement to GEMCAT called GEMCAT II. His major research stream applies catastrophe theory to various problem situations such as those dealing with network externalities, bandwagons, and the adoption of high technology products by organizations. MSI and ISBM have funded various portions of his work with doctoral students in this area. Those Catastrophe Theory researchers looking for a downloadable Windows version of GEMCAT II click this link.

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Personal Information

Educational Background

Publications

Honors & Awards

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Course Information

All Regular Course Syllabi For Professor Oliva Are Found On BlackBoard

Marketing Strategy: old marketing Course #w360/ new Course #4596. Texts for Spring Semester 2008 are listed here so you can buy them on the internet for significantly lower costs. There are a number of sites you can go to but many students report that half.com has done a good job at significant reductions. Required Texts For Marketing w360: Marketing Strategies: A decision focused approach, 6th ed, 2008, by Walker, Mullins, McGraw-Hill, ISBN 978-0-07-352989-9; and, the Markstrat Online Student Handbook is required. Authors: Lerreche, Gatignon, & Triolet, StratX, ISBN 0-9743063-0-4. You should order the Markstrat Student Handbook directly from StratX (Google Markstrat Online) and save the bookstore markup. You will have two options: 1) you can download it and save the transport cost, or have them mail it to you. I am not sure of the difference but it is around $10.00. NOTE! You will be required to make this purchase and you will have to register on the StratX site to play the game. If you do not purchase it, and register, your name will not show up and I cannot assign you to your team. This means you would get an F for this portion of the course. Please do this early.

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Other Related Links

To E-mail Prof. Oliva

To Marketing Department's Home Page

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