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Speakman 331 1810 North 13th Street Philadelphia, PA 19122-6083 Phone: (215) 204-8151 Fax: (215) 204-6237 E-mail: isinha@temple.edu Dr. Sinha is the author of a new book entitled "Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New "Pull" Game". This book provides new and interesting insights into the changing nature of marketing and branding strategies that are important to all firms.
He received his Ph.D. in Business Administration from the University of Michigan in 1996. Additionally, he has a Bachelor's degree in Computer Science and Engineering from Jadavpur University (India), and two Master's degrees in Management and Statistics from the Georgia Institute of Technology and the University of Michigan respectively. He is also an avid Europhile with interests in French and German culture, history and language. |