Herbert W. Simons
Emeritus Professor of Communication, Temple University
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The Fate of Social Movements

The fate of social movement organizations varies considerably. Some ultimately achieve legitimacy in society; the once militant labor union movement in the United States is now the highly institutionalized AFL-CIO. Some movements are successful at promoting their cause; the more moderate the goal (better enforcement of traffic laws), the better the chances of success. Some movements achieve legitimacy and desired gains; some achieve neither. But even among the apparent failures, there are often long-term positive effects.

Often ignored are the effects, both symbolic and material, of one movement group on another. Militant groups help legitimize more moderate groups; Malcolm X's Nation of Islam did that for Martin Luther King's SCLC. In other circumstances distant movements serve as important role models; witness King's debts to Gandhi and Thoreau. Apparently the students in Beijing were much influenced by revolutionary developments in Eastern Europe and by the freeing of the press in the Soviet Union. Great movements of the past also live on in legends and myths that are invented anew by successive generations, and in institutions and forms of action that are adapted to changed circumstances.

TABLE OF CONTENTS
Introduction

Rhetorical Perspectives on Social Movements

Types of Social Movements

Tactics of Social Movements

Social Protests and Mass Media

Leading Social Movements: The "Requirements-Problems-Strategies" (RPS) Approach

Moderates and Militants

The Fate of Social Movements

"Open" and "Closed-Minded" Movements

References
SELECTED WRITINGS
A Dilemma-Centered Analysis of Clinton's August 17th Apologia: Implications for Rhetorical Theory and Method

Judging A Policy Proposal By the Company It Keeps: The Gore-Perot NAFTA Debate

Rhetoric of Inquiry as an Intellectual Movement

Arguing About the Ethos of Past Actions: An Analysis of a Taped Conversation About a Taped Conversation

Burke, Marx, and Warrantable Outrage

Rhetorical Hermeneutics and the Project of Globalization

Media & Politics

The Rhetorical Construction of Institutional Fact: An Analysis of Social Problems Discourse

Temple Issues Forum: Innovations in Pedagogy

The Rhetoric of Philosophical Incommensurability

Rhetoric of the Classroom Teacher

Going Meta

The RPS Approach

Social Movements