Herbert W. Simons
Emeritus Professor of Communication, Temple University
HOME VITA SELECTED WRITINGS MORE WRITINGS COURSE MATERIALS GUEST LECTURING MEDIA COMMENTARY EDUCATIONAL CONSULTING DIRECTOR, NCA FORUM LINKS
 

Going Meta as Reflexive

A communication is reflexive when it makes prior communications the subject of communication, attending to them as communications, rather than to their manifest meaning or truth content. This is one of Watzlawick, Beavin and Jackson's (1967) senses of the term, "meta-communication," viewed broadly as any communication about a communication.(6) An example they provide is of a secretary responding to her boss's paradoxical injunction by commenting on the form of his communication, rather than staying within the frame (p. 197). This example is clearly different from uses of "meta-communication" to refer to self-referential messages, as in "This is an order," appended to a verbal command, or a no-nonsense look accompanying the command. Watzlawick et al. characterized our preferred sense of "meta-communication" as "an ability or inability...to step outside the circle" of prior communications (p. 197). Bateson (1955/1972) had earlier characterized such reflexive address by means of a different metaphor, that of a shift in levels of communication.(7)

To further illustrate the sense of meta-communications as reflexive, suppose that Lou and Sue are having an argument, expressed by rounds of elemental disagreements about their respective truth claims:

It's true

No way. The truth is --

That can't be. As I was saying--

Wrong!

Here the conversants are communicating about each other's communications, but it would be odd to say that either party meta-communicated reflexively, because each responds to the other's manifest content.

But suppose that Lou or Sue were to break the cycle of assertion and counter-assertion by saying, "We're not getting anywhere. Let's look the word up in the dictionary." The observation on the dyad's lack of progress would be a reflexive meta-communication and would count as a meta-move.(8).

TABLE OF CONTENTS
Introduction

Definition: What is Going Meta?

Going Meta as Responsive

Going Meta as Strategic

Going Meta as Reflexive

Going Meta as Frame-Altering

Political Applications: The "Art" of Going Meta

Going Meta as a Rhetorical Balancing Act

Some Tentative Guidelines for Going Meta in Political Confrontations

Concluding Comments

References
SELECTED WRITINGS
A Dilemma-Centered Analysis of Clinton's August 17th Apologia: Implications for Rhetorical Theory and Method

Judging A Policy Proposal By the Company It Keeps: The Gore-Perot NAFTA Debate

Rhetoric of Inquiry as an Intellectual Movement

Arguing About the Ethos of Past Actions: An Analysis of a Taped Conversation About a Taped Conversation

Burke, Marx, and Warrantable Outrage

Rhetorical Hermeneutics and the Project of Globalization

Media & Politics

The Rhetorical Construction of Institutional Fact: An Analysis of Social Problems Discourse

Temple Issues Forum: Innovations in Pedagogy

The Rhetoric of Philosophical Incommensurability

Rhetoric of the Classroom Teacher

Going Meta

The RPS Approach

Social Movements