Research & Publications Current Projects Other InformationEvolutionary Behavioral Economics & Decision Making Explorations of escalation of commitment, foraging theory, managerial & consumer decision making.
Improving Workplace Performance & Working Conditions
Experiments and applications in behavior analysis in organizations (a/k/a OBM), human services, drug treatment and with under-represented populations.Technology & BehaviorStudies of behavior/technology interactions, virtual work & e-collaboration, education & training applications.
Decision Lab
Experimental analysis of sunk cost effects in investing, political campaigns and online dating
Transitivity in choice / marriage market
Additive?? effects of sunk cost and equivocality on escalation of commitment
Behavioral finance
Foraging analysis of decision making
Outside The Lab
Virtual collaboration & consultation
Employee preferences for rewards
Increasing healthy food choices in the workplace
Books
Donald Hantula & Victoria Wells (forthcoming). Consumer behavior analysis: (A)rational approach to consumer choice. London, UK: Taylor & Francis.
Courses Spring 2012
Industrial/Organizational Psychology
Behavior Analysis & Learning (Undergrad & Grad)Editorial Boards
Journal of Organizational Behavior Management
Associate Editor
Co-editor (with Vickie Wells) special issues on Consumer Behavior AnalysisPsychology & Marketing
The Psychological Record
International Journal of e-CollaborationThe Journal of Social Psychology
past Executive EditorAddresses & Awards
Columbia University School of Medicine, Feb. 2012
Association for Behavior Analysis-International, May 2012
Award for Extraordinary Service to the McNair Scholars Program, Oct. 2011
Education
B.A. Emory University
M.A., Ph.D. University of Notre Dame