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Modified: May 08, 2005
Clark Hu - Scholarly Activities

I. PUBLICATIONS

Ia. Refereed Research Journals

  • Hu, C., Han, Y. T., Jang, S. S., & Bai, B. (2005). Examining website features of hospitality and tourism educational programs: An e-relationship marketing perspective. Journal of Hospitality & Tourism Research, 29(4), In press.
  • Han, Y. T., Hu, C., Bai, B., & Jang, S. S. (2005). Marketing hospitality and tourism education on the Internet: An analysis of e-relationship marketing features. Journal of Hospitality and Tourism Education, In press.
  • McCain, S.-L. C., Hu, C., & Woods, R. H. (2005). Examining job-related factors perceived by salespersons in the U.S. timeshare industry: A path analysis. Journal of Travel and Tourism Marketing, 19(1), In press.
  • McCain, S.-L. C., Jang, S. S., & Hu, C. (2005). Service quality gap analysis toward customer loyalty: Practical guidelines for casino hotels. International Journal of Hospitality Management, In press.
  • Kothari, T., Hu, C., & Roehl, W. S. (2005). e-Procurement: An emerging tool for the hotel supply chain management. International Journal of Hospitality Management, In press.
  • Hu, C., Jang, S. S., & Bai, B. (2004). Considering specializations: An alternative for ranking hospitality and tourism graduate programs. Journal of Hospitality and Tourism Education, 16(3), 18-24.
  • Tsai, H., McCain, S.-L. C., & Hu, C. (2004). Academia meets industry: A need analysis of course contents in U.S. gaming education. Journal of Hospitality and Tourism Education, 16(3), 32-39.
  • Bai, B., Hu, C., Elsworth, J. D., & Countryman, C. C. (2004). Online travel planning and college students: The spring break experience. Journal of Travel and Tourism Marketing, 17(2/3), 79-91.
  • Lee, C. C., & Hu, C. (2004). Analyzing hotel customers' e-complaints from an Internet complaint forum. Journal of Travel and Tourism Marketing, 17(2/3), 167-181.
  • Hu, C., Chen, M., & McCain, S.-L. C. (2004). Forecasting in short-term planning and management for a casino buffet restaurant. Journal of Travel and Tourism Marketing, 16(2/3), 79-98.
  • Hu, C., Woods, R. H., McCain, S.-L. C., & Brandmeir, K. D. (2003). Perceptions of job satisfaction and job performance in the timeshare industry. Journal of Human Resources in Hospitality & Tourism, 2(1), 53-67.
  • Woods, R. H., & Hu, C. (2003). Teaching students about sales and marketing training needs in the timeshare and vacation ownership industry. Journal of Hospitality and Tourism Education, Accepted in 2002.
  • Woods, R. H., & Hu, C. (2002). Opinions of their profession by sales and marketing experts in the timeshare industry. International Journal of Hospitality Management, 21(3), 239-244.
  • LaLopa, J. M., Jacobs, J. W. J., & Hu, C. (1999). Evolving learning environments: Another team-based example. Journal of Hospitality and Tourism Education, 10(4), 30-37.
  • Mayer, K., Johnson, L., Hu, C., & Chen, S. (1998). Gaming customer satisfaction: An exploratory study. Journal of Travel Research, 37(2), 178-183.
  • Hu, C., & Bosselman, R. H. (1997). Validating teaching competencies in hospitality education: Faculty members' perspective. Journal of Hospitality and Tourism Education, 9(3), 39-46.
  • Hu, C. (1996). Diverse developments in travel and tourism marketing: A thematic approach. International Journal of Contemporary Hospitality Management, 8(7), 33-43.
  • Hu, C., & Hiemstra, S. J. (1996). Hybrid conjoint analysis as a research technique to measure meeting planners' preferences in hotel selection. Journal of Travel Research, 35(2), 62-69.

  • Ib. Refereed Conference Proceedings

    • Hu, C. (2005). Tourism demand determinants: A review for international tourism demand forecasting. In H. Qu (Ed.), Proceedings of the 2005 Annual International CHRIE Conference, July 27-31, Las Vegas, NV (In press). Richmond, VA: International Council on Hotel, Restaurant & Institutional Education.
    • Xiang, Z., Kothari, T., Formica, S., Hu, C., Roehl, W. S., & Fesenmaier, D. R. (2005). SMART: A strategic marketing decision support system for destination marketing organizations. In N. P. Nickerson, R. N. Moisey, K. L. Andereck & N. G. McGehee (Eds.), Proceedings of the 36th Annual TTRA Conference, June 12-15, New Orleans, LA (In press). Boise, ID: Travel and Tourism Research Association.
    • Singh, N., & Hu, C. (2005). Strategic alignment for Olympics in destination marketing: Extracting tacit knowledge from the Athens 2004 Olympic Games. In N. P. Nickerson, R. N. Moisey, K. L. Andereck & N. G. McGehee (Eds.), Proceedings of the 36th Annual TTRA Conference, June 12-15, New Orleans, LA (In press). Boise, ID: Travel and Tourism Research Association.
    • Kim, S.-E., Xiang, Z., Hu, C., & Fesenmaier, D. R. (2005). The degree of language congruence between consumer and restaurant websites: Implications for developing online restaurant recommendation systems. In J. E. Mills, M. Lalopa & S. F. Kline (Eds.), Proceedings of the Tenth Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Myrtle Beach, SC (pp. 463-471).  West Lafayette, IN: Purdue University.
    • Singh, N., & Hu, C. (2005). Text-mining a decade of progress in hospitality human resource management research: Identifying emerging research streams. In J. E. Mills, M. Lalopa & S. F. Kline (Eds.), Proceedings of the Tenth Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Myrtle Beach, SC (pp. 893-901). West Lafayette, IN: Purdue University.
    • Hu, C., Han, Y. T., Bai, B., & Jang, S. S. (2004). Marketing hospitality and tourism educational programs: An e-Relational perspective. In H. Qu (Ed.), Proceedings of the 2004 Annual International CHRIE Conference, July 28-31, Philadelphia, PA (pp. 135-138). Richmond, VA: International Council on Hotel, Restaurant & Institutional Education.
    • Jang, S. S., Bai, B., Hu, C., & Wu, C.-M. E. (2004). The effect of psychological well-being on travel motivation and travel intention: A structural analysis of Taiwanese senior market. In K. Chon (Ed.), Proceedings of the Second Asia-Pacific CHRIE Conference & the Sixth Biennial Conference on Tourism in Asia, May 27-29, Phuket, Thailand (pp. 640-653). Hong Kong, SAR, China: Hong Kong Polytechnic University.
    • Han, Y. T., Hu, C., Bai, B., & Jang, S. S. (2004). e-Relationship marketing and institutional website development. In J. A. Abbott (Ed.), Proceedings of the 9th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, January 6-8, Houston, TX (pp. 253-266). Houston, TX: University of Houston
    • Kothari, T., & Hu, C. (2004). Investigating e-procurement in a chain hotel: An exploratory analysis using case study methodology. In J. A. Abbott (Ed.), Proceedings of the 9th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, January 6-8, Houston, TX (pp. 390-400). Houston, TX: University of Houston.
    • Tsai, H., McCain, S.-L. C., & Hu, C. (2004). A gap analysis of current gaming education in the U.S. In J. A. Abbott (Ed.), Proceedings of the 9th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, January 6-8, Houston, TX (pp. 782-790). Houston, TX: University of Houston.
    • Jang, S. S., Hu, C., & Bai, B. (2003). e-Relationship marketing and hotel financial performance: A canonical correlation analysis. In G. R. Jennings (Ed.), Proceedings of the 2003 Annual ISTTE Conference, October 16-18, Providence, RI (pp. 68-81). St Clair Shores, MI: International Society of Travel and Tourism Educators.
    • Bai, B., Hu, C., & Jang, S. S. (2003). e-Relationship marketing: An application to hotel website development. In H. Qu (Ed.), Proceedings of the Annual International CHRIE Conference, August 6-9, Palm Spring, CA (pp. 8-12). Richmond, VA: International Council on Hotel, Restaurant & Institutional Education.
    • Bai, B., Hu, C., Countryman, C. C., & Elsworth, J. D. (2003). Understanding consumer behavior through online vacation planning. In N. Moisey (Ed.), Proceedings of the 34th Annual TTRA Conference, June 15-18, St. Louis, MO. Boise, ID: Travel and Tourism Research Association.
    • Hu, C., & Lee, C. C. (2003). The strategic use of electronic word of mouth (eWOM): A text-mining application to online complaints of travel services. In N. Moisey (Ed.), Proceedings of the 34th Annual TTRA Conference, June 15-18, St. Louis, MO. Boise, ID: Travel and Tourism Research Association.
    • Jang, S. S., & Hu, C. (2003). An exploratory-confirmatory factor approach to travel activity patterns: A study of French outbound pleasure market. In N. Moisey (Ed.), Proceedings of the 34th Annual TTRA Conference, June 15-18, St. Louis, MO. Boise, ID: Travel and Tourism Research Association.
    • Kothari, T., & Hu, C. (2003). eProcurement - The future of hospitality industry: Based on a research study conducted in the Philadelphia hotels. In H. Qu (Ed.), Proceedings of the Eighth Conference on Graduate Education and Research in Hospitality and Tourism, January 5-7, Las Vegas, NV (Vol. 8, pp. 319-323). Stillwater, OK: Oklahoma State University.
    • Hu, C., Bai, B., & Jang, S. S. (2003). Hospitality and tourism graduate programs: Stop ranking, start classifying! In H. Qu (Ed.), Proceedings of the Eighth Conference on Graduate Education and Research in Hospitality and Tourism, January 5-7, Las Vegas, NV (Vol. 8, pp. 202-206). Stillwater, OK: Oklahoma State University.
    • Hu, C., Bai, B., Elsworth, J. D., & Countryman, C. C. (2002). Applying protocol analysis and correspondence analysis to online vacation planning: Are web travel portals created equal? In G. R. Jennings (Ed.), Proceedings of the 2002 Annual ISTTE Conference, October 10-12, Salt Lake City, UT (pp. 154-170). St Clair Shores, MI: International Society of Travel and Tourism Educators.
    • Lee, C. C., & Hu, C. (2002). Hotel customers' complaint behavior on www.ecomplaints.com. In G. R. Jennings (Ed.), Proceedings of the 2002 Annual ISTTE Conference, October 10-12, Salt Lake City, UT (pp. 193-197). St Clair Shores, MI: International Society of Travel and Tourism Educators.
    • Chen, S.-L., Woods, R. H., & Hu, C. (2002). The antecedents of salespeople’s job satisfaction and sales performance in the U.S. timeshare industry. In A. DeFranco & K. Chon (Eds.), Proceedings of the Seventh Conference on Graduate Education and Research in Hospitality and Tourism, January 3-5, Houston, TX (Vol. 7, pp. 100-108). Houston, TX: University of Houston.
    • Hu, C., Woods, R. H., & Chen, S.-L. (2002). Investigating how salespeople perceive customer orientation and job satisfaction in the U.S. vacation ownership industry. In A. DeFranco & K. Chon (Eds.), Proceedings of the Seventh Conference on Graduate Education and Research in Hospitality and Tourism, January 3-5, Houston, TX (Vol. 7, pp. 265-276). Houston, TX: University of Houston.
    • Nanda, D., & Hu, C. (2002). Internet-based customer relationship marketing (CRM) in the tourism and hospitality industry. In A. DeFranco & K. Chon (Eds.), Proceedings of the Seventh Conference on Graduate Education and Research in Hospitality and Tourism, January 3-5, Houston, TX (Vol. 7, pp. 446-448). Houston, TX: University of Houston.
    • Hu, C. (2000). An investigation of sales professionals in the U.S. timeshare industry using structural equation modeling: A proposal. In K. Chon (Ed.), Proceedings of the Fifth Conference on Graduate Education and Research in Hospitality and Tourism (Vol. 5, pp. 369-371). Houston, TX: University of Houston.
    • Hu, C., & Cai, L. A. (2000). An integrated system of brand management in hospitality marketing. In K. Chon (Ed.), Proceedings of the Fifth Conference on Graduate Education and Research in Hospitality and Tourism, January 6-8, Houston, TX. (Vol. 5, pp. 245-247). Houston, TX: University of Houston.
    • Hu, C. (1999). A Tobit analysis on the U.S. travel market based on consumer expenditure data. In J. Miller (Ed.), Proceedings of the Fourth Conference on Graduate Education and Research in Hospitality and Tourism, January 4-6, Las Vegas, NV. (Vol. 4, pp. 317-326). Manhattan, KS: Kansas State University.
    • Hu, C., & Hiemstra, S. J. (1999). Cobb-Douglas cost function analysis: Economies of scale in the U.S. hotel/motel industry. In J. Miller (Ed.), Proceedings of the Fourth Conference on Graduate Education and Research in Hospitality and Tourism, January 4-6, Las Vegas, NV. (Vol. 4, pp. 327-336). Manhattan, KS: Kansas State University.
    • Hu, C., & Shoemaker, S. (1997). Conducting survey research on the Internet. In R. H. Bosselman, J. Bowen & W. S. Roehl (Eds.), Proceedings of the Second Conference on Graduate Education and Research in Hospitality and Tourism, January 6-8, Las Vegas, NV. (Vol. 2, pp. 257-262). Las Vegas, NV: University of Nevada at Las Vegas.
    • Hu, C. (1997). Perceptions of teaching competencies from hospitality educators in the United States. In R. H. Bosselman, J. Bowen & W. S. Roehl (Eds.), Proceedings of the Second Conference on Graduate Education and Research in Hospitality and Tourism, January 6-8, Las Vegas, NV. (Vol. 2, pp. 473-476). Las Vegas, NV: University of Nevada at Las Vegas.
    • Hu, C., & Hiemstra, S. J. (1996). Conjoint analysis made simple. In K. Chon (Ed.), Proceedings of the First Conference on Graduate Education and Graduate Students Research in Hospitality and Tourism, January 11-13, Houston, TX. (Vol. 1, pp. 57-68). Houston, TX: University of Houston.

  • Ic. Books, Book Chapters/Sections

    • Bai, B., Hu, C., Elsworth, J. D., & Countryman, C. C. (2005). Online travel planning and college students: The spring break experience. In J. E. Mills & R. Law (Eds.), Handbook of consumer behavior, tourism, and the Internet (79-91). Binghamton, New York: Haworth Hospitality Press.
    • Lee, C. C., & Hu, C. (2005). Analyzing hotel customers' e-complaints from an Internet complaint forum. In J. E. Mills & R. Law (Eds.), Handbook of consumer behavior, tourism, and the Internet (pp. 167-181). Binghamton, New York: Haworth Hospitality Press.
    • Hu, C., Chen, M., & McCain, S.-L. C. (2004). Forecasting in short-term planning and management for a casino buffet restaurant. In Z. Gu (Ed.), Management science applications in tourism and hospitality (pp. 79-98). Binghamton, New York: Haworth Hospitality Press.
    • Hu, C., & West, D. B. (2004). Chapter 24: Distribution services - Servicing the hospitality and tourism industries. In R. A. Brymer (Ed.), Hospitality & Tourism (11th ed., pp. 231-238). Dubuque, IA: Kendall/Hunt Publishing Company.
    • Hu, C. (1997). Testbank (Computerized online test) for the book "New perspectives on Microsoft Visual Basic 4.0 for Windows: A data-driven approach." by Ekedahl, M.V. and Newman, W.A. Cambridge, MA: Course Technology, Inc.

  • Id. Other Publications

    • Goldblatt, J. J., & Hu, C. (2004). Tourism, terrorism, and the new world for event leaders. GSN: Government Security News, 2(12), In press.
    • Hu, C. (2002). Advanced tourism demand forecasting: Artificial neural network and Box-Jenkins modeling. Ph.D. Dissertation, Purdue University, West Lafayette, IN. 510ps.
    • Woods, R. H., & Hu, C. (2002, July-September). A profile of U.S. timeshare salespeople: Part II. Vacation Industry Review, 44-45.
    • Woods, R. H., & Hu, C. (2002, April-June). A profile of U.S. timeshare salespeople: Part I. Vacation Industry Review, 30-32.
    • Hu, C. (1995-1997). Conjoint Analysis Library (CAL). Retrieved May 25, 1997, from http://www.nevada.edu/~huc/html/cal.html as cited in Curry, J. (1997). Marketing research forum: After the basics - Keeping key issues in mind makes conjoint analysis easier to apply. Marketing Research, 9(1), 6-11.
    • Hu, C. (1994). Measuring meeting planner's preferences of hotel site selection: A hybrid conjoint analysis. M.S. Thesis, Purdue University, West Lafayette, IN. 279ps.

  • II. PROFESSIONAL PRESENTATIONS (REFEREED AND NON-REFEREED)

    • Goldblatt, J. J., & Hu, C. (2005, March 3). Doing the right thing: The legal, ethical and risk management challenges and the future role of eSAFE for event leaders. Paper presented at the 2005 IFEA (International Festivals and Events Association) Northeast Regional Conference, Philadelphia, PA. (Non-Refereed)
    • Hu, C., & Kothari, T. (2004, April 13). A national survey study to assess the current state of e-procurement adoption in the U.S. lodging business. Paper presented at the Smart eBusiness Workshop "Integrating Technology to Create Value" sponsored by Irwin L. Gross eBusiness Institute (eBI), Fox School of Business and Management, Temple University, Philadelphia, PA. (Non-Refereed)
    • Hu, C. (1996). The 1996 Annual CHRIE Best Paper Award presentation "From expert system to artificial neural networks: A new technology for the hospitality industry." Paper presented at the 1996 International CHRIE Annual Conference, August 7-10, Washington, DC. (Refereed and international)
    • Hu, C., & Hiemstra, S. J. (1995). The 1995 Annual CHRIE Best Paper Award "Conjoint applications to hotel marketing: Market simulation and price elasticity." Paper presented at the 1995 International CHRIE Annual Conference, August 2-5, Nashville, TN. (Refereed and international)
    • Hu, C., & Hiemstra, S. J. (1995). Panel discussion: State-of-the-art research techniques. Paper “Conjoint analysis made simple” presented at the 1995 Annual International CHRIE Conference, Nashville, TN. (Non-Refereed and international)
    • Hu, C., & Hiemstra, S. J. (1995). Measuring meeting planner's preferences in hotel selection: A hybrid conjoint analysis. Paper presented at the 1995 International CHRIE Annual Conference, August 2-5, Nashville, TN. (Refereed and international)
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