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My recent research interests lie in the following areas:
- Knowledge management & discovery: To research and develop systems for knowledge, creation, transfer, sharing, and coordination in tourism & hospitality industries.
- e-Relationship marketing: To investigate online relationship marketing theories and practices that will lead to practical management implementations in the eCommerce context.
- Supply chain management (in lodging industry): To investigate important supply chain issues in lodging management.
- Forecasting techniques: To improve forecasting methodologies by combining AI (artificial intelligence) approach with more traditional forecasting methods.
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